Design Your SEO
What You Need To Know About SEO
Did I scare you yet? Hope not too badly. This post covers some aspects designers need to understand about SEO and their work. You’re probably wondering what in the world can a designer do to help their SEO counterparts in their efforts. These answers might surprise some of you in how easy you can make an everyday task into a dual effort. First, let’s look at how we think Google works for a better understanding before we dig in.
Basically Google searches and indexes mainly based on words used on a web page. Whether your website is about cute cat videos or super stealthy ninjas, you end up writing about them. Those words Google uses as a “keyword” which they then put into their index similarly to an alphabetized dictionary. So when someone runs a search for “cut cat videos” or “super cool stealth ninjas”, Google will pull up what they have found. Not too bad is it? Good. Below is a video talking briefly about how Google works. A search team will optimize the content for Google's engine. This is where the term search engine optimization (SEO) comes from.
Designer Search Tactics
So this is where you come in. You’ve finished your design and are ready to hand it over to your trusty competent web developer/designer. Once coding is done, it will then be sent to a SEO team to work their magic for the website. Stop right there! Not so fast. Here a few things to do that will both impress your SEO guys and make their jobs easier.
1. Images. Yep, images. Why are these so important if Google is only interested in words on the page?? Basically because they also index the images too! Crazy right? So from an search engine optimizer’s standpoint, this is another way to actually plug in more words! Where? The image names of course! So when you go to name an image, think clearly what the website is about and add a keyword into the mix. This also helps Google understand what your web page is all about.
2. If you’re multi-talented and write for websites then make sure you plug these keywords in! Don’t do anything crazy and mention cats 100 times in a sentence but pay attention to words you do use. This will make it easier for your SEO down the stream from doing more edits.
3. We mentioned in other posts about metas as well. If you’re plugging content into the page you can also start filling-in the meta boxes with the content’s main themes. Add one or two into the main title, into the description and finally add them into the keyword box.
4. Titles. When adding content to a page, make sure the title of the page makes sense and meshes well with the whole site. When you format the title, make sure you use Heading1, Heading2, Heading3… for your formatting. This also helps Google understand what your website page is all about.
I hope this helps many of you and the lives of your SEO guys! If you have any questions, I suggest researching more and possibly asking a professional SEO team for help. Many are glad to.